Building on their highly successful desktop website, Refinery29 came to Pivotal Labs for help extending their reach on mobile. With a huge percentage of user traffic coming from smartphones and tablets, optimizing for those platforms made a lot of sense. The mobile website had to demonstrate high performance and provide a smooth experience so that its 30 million unique annual users would keep coming back.
The mobile site, which launched early April 2014, provides a clean, intuitive experience optimized for mobile users. Users and advertisers have expressed positive feedback, indicating that the site is a success.
The incorporation of agile processes into Refinery29’s development practice has sped up the workflow and development cycle, enabling them to continue developing the website using the techniques learned while collaborating at Pivotal Labs.
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