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Plink

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Plink is an online consumer rewards application that incentivizes members to make offline purchases and accumulate points redeemable for everything from Facebook credits to gift cards to charitable donations. The site was originally built on a Cold Fusion platform, but the Plink team was transitioning to Ruby on Rails. With half the site in Ruby and half in Cold Fusion, however, the developers found themselves spending most of their time trying to make the two languages communicate.

Plink hired Pivotal Labs to get the whole team up to speed on Ruby, and to help design the site infrastructure necessary to avoid future coding snafus. “In a 7-week engagement, we’re getting the deliverables we expected, and will easily hit the launch date,” said Co-founder and CEO Peter Vogel. “The Pivots are hard working and extremely efficient.”

The Plink management wasn’t simply looking for a finished product. They needed to make sure the technical team was trained in best practices and equipped to shift capably to 100% Ruby development. “Moving forward, I’m confident they’ll have the know-how and the methodology to work efficiently and utilize everything we’ve learned,” Vogel said.

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